John Choi
About John Choi
John Choi serves as the Head of Growth Marketing at Pocket Gems, where he has worked since 2020. With a background in user acquisition and marketing across several prominent gaming companies, he has played a key role in driving revenue growth and developing marketing strategies.
Work at Pocket Gems
John Choi has served as the Head of Growth Marketing at Pocket Gems since 2020. In this role, he is responsible for overseeing the company's marketing strategies aimed at driving revenue growth. He has led the marketing strategy for the successful launch of new games by focusing on target segmentation and market/product positioning. Additionally, he has worked directly with key stakeholders to evaluate new game pitches and plan for proper testing. Choi has also developed partnership opportunities with key companies overseas to enhance Pocket Gems' global presence.
Previous Experience in User Acquisition
Before joining Pocket Gems, John Choi held the position of Head of User Acquisition at Zynga from 2017 to 2020. His role involved managing user acquisition strategies to drive player growth. He briefly worked as the VP of User Acquisition at Consumer Acquisition in 2020. Prior to that, he was the Director of Marketing at Kabam from 2014 to 2017, where he contributed to marketing initiatives for various gaming projects. His experience in user acquisition spans multiple companies, emphasizing his expertise in the gaming industry.
Educational Background
John Choi studied at the University of Southern California, specifically at the Marshall School of Business. He earned a Bachelor of Science degree with a focus on Global Management. This educational background has provided him with a strong foundation in business principles, which he applies in his marketing roles within the gaming industry.
Marketing Strategy and Campaign Management
Throughout his career, John Choi has demonstrated a strong capability in marketing strategy and campaign management. At Pocket Gems, he has conducted campaign audits to identify opportunities for improvement, helping his team develop hypotheses for increased performance. His responsibilities also include overseeing Pocket Gems' overall revenue growth through cross promotions and in-game ads, while researching future opportunities in the ad monetization space.
Career Progression in the Gaming Industry
John Choi has built a substantial career in the gaming industry, beginning as a Marketing Manager at Gravity Interactive, Inc. from 2007 to 2012. He then transitioned to roles at Capcom (Beeline Interactive) as a Senior Analyst and Glu Mobile as a Product Marketing Manager. His diverse experiences across various companies have equipped him with a comprehensive understanding of marketing dynamics in the gaming sector.