Deepak Kumar
About Deepak Kumar
Deepak Kumar is a Lead Data Analyst at PocketPills in Gurugram, Haryana, India, where he has worked since 2021. He has a background in data analysis and automation, having previously held positions at Gaana and Delhivery, and holds a Bachelor of Technology in Biotechnology from Motilal Nehru National Institute of Technology.
Work at PocketPills
Deepak Kumar has served as the Lead Data Analyst at PocketPills since 2021. In this role, he focuses on analyzing data to support the company's objectives in the healthcare sector. His responsibilities include optimizing data processes and enhancing user engagement through data-driven strategies. Kumar's work contributes to the overall efficiency and effectiveness of PocketPills' operations in Gurugram, Haryana, India.
Previous Experience at Gaana
Before joining PocketPills, Deepak Kumar worked as a Senior Data Analyst at Gaana from 2018 to 2021. During his tenure, he implemented an RFM model for recently played songs, which improved the track sequence and increased user engagement. He also revamped the end-to-end process automation for trending songs, resulting in a 5% increase in engagement in that section.
Experience at Delhivery
Deepak Kumar was a Senior Data Quality Analyst at Delhivery from 2015 to 2018. He developed a framework that automated the fetching of metrics data from Google Analytics and databases, significantly reducing manual work time from one week to 2-3 hours. His contributions enhanced data quality and operational efficiency within the organization.
Education and Expertise
Deepak Kumar holds a Bachelor of Technology (BTech) degree in Biotechnology from Motilal Nehru National Institute of Technology, where he studied from 2010 to 2014. His educational background provides a strong foundation for his analytical skills and expertise in data management and automation. Kumar's technical knowledge supports his ability to implement effective data solutions across various organizations.
Data Analysis and Automation Projects
Throughout his career, Deepak Kumar has led various data analysis and automation projects. He created a framework for the marketing team to manage Facebook and Google AdWords custom audiences using APIs, tailored to campaign requirements. Additionally, he optimized and implemented new Google Analytics event tracking for Progressive Web App (PWA) traffic and migrated daily reports to Tableau dashboards, enhancing data visualization and accessibility.