Trent Anderson
About Trent Anderson
Trent Anderson serves as the Head of Publisher Partnerships at Podchaser, where he has worked since 2022. He has a diverse background in marketing and business development, with experience at various organizations including Youtech, Viamedia, and FanSided.com.
Current Role at Podchaser
Trent Anderson serves as the Head of Publisher Partnerships at Podchaser, a position he has held since 2022. In this role, he leads the development of strategic partnerships with publishers, focusing on enhancing the platform's offerings and expanding its reach within the podcasting industry. He is responsible for overseeing the day-to-day operations of PodchaserConnect.com, which provides various services including podcast guest booking, advertising, PR, audience development, and content marketing.
Previous Experience in Marketing and Business Development
Trent Anderson has extensive experience in marketing and business development. He worked at Youtech. as Director of Business Development from 2014 to 2018, and later served as VP of Business Development until 2019. He also held the position of EVP of Marketing & Sales at Norton Norris Inc for two months in 2019. His roles involved building strategic communication plans, maintaining client relationships, and developing partnerships with media networks and content creators.
Educational Background
Trent Anderson has a solid educational foundation. He earned a Bachelor of Arts in Economics from North Central College, where he studied from 2008 to 2012. He furthered his education by obtaining a Doctor of Law (JD) from Northern Illinois University in 2013. Additionally, he completed an Executive Degree in Management at the University of Notre Dame in 2015 and achieved a Master of Business Administration (MBA) from North Central College in 2014.
Podcast Strategy Expertise
Trent Anderson specializes in podcast strategies, having successfully facilitated initiatives for various clients, including major R1 research universities and fast-growing DTC and CPG brands. In 2022, his clients reached 44 million podcast listeners, generating substantial revenue through effective podcasting strategies. His expertise encompasses audience development, monetization, and content marketing, which are essential for maximizing the impact of podcasting in today's media landscape.
Early Career and Initial Roles
Trent Anderson began his career in marketing and content creation. He worked as an Inbound Marketing Content Originator and Staff Writer at FanSided.com for five months in 2013. He also served as a Marketing/PR Associate at Opportunity International for three months in the same year. These early roles laid the groundwork for his subsequent positions in business development and marketing.