Andrea Masterton
About Andrea Masterton
Andrea Masterton serves as the VP of Marketing at Poka Inc., where she leads a diverse marketing team and focuses on aligning strategies with corporate objectives. With a background in sales and marketing, she has over 20 years of experience in the industry, having previously held positions at OneSpan and Silanis Technology.
Current Role at Poka
Andrea Masterton serves as the VP Marketing at Poka Inc. since 2018. In this role, she leads a diverse team of marketing professionals, focusing on various areas including demand generation, content creation, digital marketing, operations, product marketing, customer marketing, public relations, analyst relations, and brand awareness. Her leadership emphasizes aligning marketing strategies with corporate and revenue objectives, ensuring that the marketing efforts contribute effectively to the company's overall goals.
Previous Experience at OneSpan
Prior to her current position, Andrea worked at OneSpan as the Senior/Corporate Marketing Director from 2006 to 2018. During her 12 years in this role, she was based in Vancouver, British Columbia, Canada. Her experience at OneSpan contributed to her extensive knowledge in marketing strategies and corporate communications, which she applies in her current role at Poka.
Career Background in Sales and Marketing
Andrea's career includes significant experience in both sales and marketing. She began her professional journey at Matrox as a Sales Representative from 1997 to 1998. Following this, she joined Silanis Technology, where she held multiple roles, including Inside Sales Representative, Regional Sales Manager, and Marketing Manager from 1998 to 2006. This diverse background has provided her with a comprehensive understanding of the interplay between sales and marketing.
Education and Academic Background
Andrea Masterton studied at McGill University, where she earned a degree in History and Political Science from 1994 to 1997. This educational foundation has equipped her with critical thinking and analytical skills that are beneficial in her marketing career.
Professional Focus and Team Leadership
Andrea is passionate about supporting her teams to exceed their objectives and grow professionally. She enjoys engaging with clients to capture and share stories of transformation and impact facilitated by Poka's platform. Her deep understanding of marketing and sales informs her revenue-focused approach, allowing her to effectively lead her team in achieving their goals.