Charles Olivier Roy
About Charles Olivier Roy
Charles Olivier Roy is a Digital Marketing Manager at Poka Inc. in Montreal, Quebec, Canada, where he has worked since 2022. He has extensive experience in demand generation and digital marketing, having held various roles in multiple companies since 2008.
Work at Poka
Charles Olivier Roy has been serving as the Digital Marketing Manager at Poka Inc. since 2022. In this role, he defines the digital marketing vision and roadmap, focusing on paid advertising, SEO, and website growth opportunities. He oversees the marketing tech stack to ensure effective lead management and closed-loop tracking. Additionally, he leads the sourcing and management of a web development agency for a complete website redesign and migration. His responsibilities include planning, executing, and measuring continuous experiments to enhance conversion rates, as well as analyzing and reporting on the performance of digital marketing campaigns based on target KPIs.
Previous Experience in Digital Marketing
Before joining Poka, Charles worked at Officevibe as the Marketing Owner (PO) for Demand Generation from 2019 to 2021. He also held a similar position at Workleap during the same period. His earlier roles include serving as a Search Engine Optimization Specialist at Officevibe and Workleap from 2017 to 2019. Additionally, he worked as a Web Strategist at Globalia Agence Web from 2015 to 2017, where he contributed to web strategy development. His experience in demand generation and SEO has equipped him with a solid foundation in digital marketing.
Educational Background
Charles Olivier Roy studied at Université de Sherbrooke, where he earned a Bachelor’s degree in Administration with a focus on Marketing from 2011 to 2014. He also attended Champlain College, obtaining a Commerce Degree from 2008 to 2010. In 2020, he completed a SCRUM PSPO 1 - Product Owner certification at Collège de Maisonneuve. His educational background provides him with a strong foundation in both marketing principles and project management methodologies.
Career Progression
Charles has a diverse career history that includes various roles in management and marketing. He began his career as a Staff Manager at Le SuperClub Vidéotron from 2008 to 2011. He then worked as a Management Trainee at Enterprise Rent-A-Car for three months in 2012. Following this, he served as an Indemnity Attendant at La Capitale from 2011 to 2014. His transition into digital marketing began with his role as an SEO Specialist and Web Performance expert at Vortex Solution from 2014 to 2015, leading to more specialized positions in demand generation and marketing ownership.
Achievements in Digital Marketing
In his current role at Poka, Charles Olivier Roy oversees and maximizes ROI from six-figure campaign budgets while effectively reducing cost per acquisition. He has demonstrated his ability to analyze, report, and share insights on the performance of digital marketing campaigns, contributing to data-driven decision-making. His leadership in managing web development projects and executing marketing strategies has positioned him as a key player in driving growth and performance within the organizations he has worked for.