Marina Giokas
About Marina Giokas
Marina Giokas is a Demand Generation Director with extensive experience in marketing and business management. She has held various leadership roles in companies such as Poka Inc., SHEA Global, and Evogage, demonstrating a strong track record in revenue generation and brand development.
Work at Poka
Marina Giokas serves as the Demand Generation Director at Poka Inc. since 2022. In this role, she focuses on creating and implementing strategies that drive demand and revenue growth for the company. Her responsibilities include overseeing marketing initiatives and aligning them with the overall business objectives to enhance return on investment.
Previous Experience in Marketing
Prior to her current position, Marina held several key marketing roles. She worked at WireIE as a Marketing Manager for 10 months in 2013-2014. Following that, she was a Senior Manager of Revenue Marketing at Prophix Software from 2021 to 2022. She also served as the Global Marketing Manager at SHEA Global from 2019 to 2021. Additionally, she was the Principal Consultant and Owner at Evogage for seven years, where she developed marketing strategies that contributed to significant revenue growth.
Education and Expertise
Marina Giokas studied at the International Academy of Design, where she earned an Associate's degree in Fashion Marketing and Merchandising from 2002 to 2004. She furthered her education at Ryerson University, focusing on Business Management and Marketing, achieving a Commerce degree. Her educational background supports her expertise in demand generation, marketing strategy, and revenue growth.
Achievements in Marketing
Marina has a proven track record in devising marketing plans that generate millions in additional revenue. She has demonstrated efficiency in developing products and managing digital marketing efforts, including search engine marketing (SEM). Her skills in client acquisition and retention, along with budget administration, have contributed to her success in various marketing roles.
Background in Business Management
Marina Giokas has extensive experience in business management and marketing, having worked in various capacities across multiple organizations. Her background includes roles such as Vice President of Sales and Marketing at Dental Brands and Planning Analyst in Marketing Communications at Harris Corporation. This diverse experience has equipped her with the ability to identify new markets and build brand awareness effectively.