Vik Heerah
About Vik Heerah
Vik Heerah serves as the Head of Marketing at Polar Capital, a position he has held since 2019. He has extensive experience in marketing within the financial services sector, having previously worked at Fidelity International and Artemis Investment Management in various roles.
Current Role at Polar Capital
Vik Heerah serves as the Head of Marketing at Polar Capital, a position he has held since 2019. In this role, he is responsible for overseeing the marketing strategies and initiatives of the firm. His leadership in marketing aims to enhance brand visibility and engage with clients effectively within the investment management sector.
Previous Experience in Marketing
Before joining Polar Capital, Vik Heerah accumulated extensive marketing experience in the financial services industry. He worked at Artemis Investment Management in various roles, including Head of Intermediary Marketing from 2012 to 2015 and Head of UK Marketing from 2015 to 2019. His earlier positions included Senior Marketing Manager at Fidelity International and Marketing Manager for Strategic Alliances at Artemis.
Education and Expertise
Vik Heerah studied at City, University of London, where he earned a degree in Business Studies from 1997 to 2000. His educational background provides a solid foundation for his career in marketing, particularly within the financial sector, where he has developed specialized expertise over the years.
Career Timeline
Vik Heerah's career in marketing began at Fidelity International, where he held several positions from 2005 to 2010, including Assistant Marketing Manager and Marketing Manager for Financial Institutions. He transitioned to Artemis Investment Management in 2010, where he progressed through various marketing roles until 2019, when he joined Polar Capital.