Christina Tan
About Christina Tan
Christina Tan serves as the Head of Demand Generation Campaigns and Programs for Asia Pacific at Poly, where she has worked since 2019. With extensive experience in marketing and sales operations across various companies, she has developed a new demand generation framework and manages a team of marketing specialists.
Current Role at Poly
Christina Tan serves as the Head of Demand Generation Campaigns and Programs for the Asia Pacific region at Poly. In this role, she has been responsible for developing a new demand generation framework that aligns with the company's strategic focus in the region. She ensures pre-launch readiness by managing asset translation and localization for Tier 1 languages. Additionally, she coordinates the annual planning process for digital marketing across Asia Pacific, working closely with various stakeholders to align sales and marketing goals.
Previous Experience at Polycom
Christina Tan has an extensive background at Polycom, where she held multiple positions over a span of 13 years. She served as Head of Partner Marketing for Asia Pacific from 2010 to 2019, and prior to that, she was the Senior Channel Marketing Manager for APAC from 2000 to 2004. Additionally, she worked as the Regional Manager for Reseller Programs APAC from 1996 to 1999. Her roles involved developing marketing strategies and managing partner relationships across the region.
Experience at LifeSize Communications
Before joining Poly, Christina Tan worked at LifeSize Communications, a division of Logitech, as the Senior Marketing Manager for Asia Pacific from 2008 to 2010. In this position, she focused on marketing initiatives and strategies to enhance the company's presence in the region. Her experience at LifeSize contributed to her expertise in demand generation and marketing management.
Education and Qualifications
Christina Tan holds a Master of Business Administration (MBA) from Griffith University, which she completed in 1996. She also earned a Bachelor of Science from Hawaii Pacific University in 1993. Additionally, she has a Graduate Diploma in Communication Management and Innovation from Singapore Management University, obtained in 2021. Her educational background includes various diplomas and certifications, such as a Specialist Diploma in Social Media Marketing & Online Content Creation from Singapore Media Academy and a Professional Diploma in Leadership & People Management from Capelle Academy.
Leadership and Team Management
In her current role, Christina Tan manages a team of four marketing specialists. Under her leadership, the team consistently meets set targets and goals. Her responsibilities include overseeing the execution of demand generation campaigns and ensuring effective collaboration among team members. Christina's leadership approach emphasizes alignment with the company's strategic objectives and fostering a results-driven environment.