David Moody
About David Moody
David Moody serves as the Head of Advertising and Demand Generation at Poly, where he has worked since 2019. He holds a Master of Fine Arts from the University of California, Santa Cruz, and has extensive experience in digital marketing and communications.
Work at Poly
David Moody has served as the Head of Advertising and Demand Generation at Poly since 2019. In this role, he has developed global strategies and ROI-focused advertising programs aimed at increasing brand awareness and meeting revenue targets. He leads a global team dedicated to advertising and demand generation, ensuring that strategic initiatives align with the company's financial goals. Moody oversees the planning and execution of various advertising channels, including search, display, social media, print, and out-of-home advertising.
Education and Expertise
David Moody holds a Master of Fine Arts (MFA) in Digital Art + New Media from the University of California, Santa Cruz, where he studied from 2012 to 2014. Prior to that, he earned a Bachelor of Arts (BA) in Journalism from the University of Oregon, studying from 2009 to 2012. His educational background equips him with a unique blend of creative and analytical skills, which he applies in his current role in advertising and demand generation.
Background
Before joining Poly, David Moody worked as a Digital Marketing Manager at Plantronics from 2015, where he has been for 9 years. His earlier experience includes a role as Communications & Marketing Manager at SACNAS from 2014 to 2015. Additionally, he spent 9 years at UPS in Communications and Human Resources from 1997 to 2006. This diverse background in communications and marketing has contributed to his expertise in demand generation and advertising strategies.
Achievements
At Poly, David Moody has successfully developed and implemented advertising programs that focus on driving awareness and generating revenue. His leadership in advertising and demand generation has been pivotal in aligning the company's marketing efforts with its revenue objectives. His experience across various roles and organizations has enabled him to build a comprehensive understanding of effective marketing strategies and team management.