Ivonne Reyes Estrada
About Ivonne Reyes Estrada
Ivonne Reyes Estrada is a Regional Marketing Manager with extensive experience in marketing and communications. She has held various positions in notable companies and has a strong educational background in marketing, analytics, and business management.
Work at Poly
Ivonne Reyes Estrada has been serving as the Regional Marketing Manager at Poly since 2020. In this role, she focuses on strategizing and executing marketing plans aimed at driving measurable pipeline and revenue growth. She collaborates with product and solution marketing teams, as well as demand generation teams, to enhance the performance of the local website as a demand generation tool. Additionally, she manages the budget for marketing initiatives and works closely with sales support and the Market Development Team to optimize lead routing processes.
Education and Expertise
Ivonne Reyes Estrada has a strong educational background in marketing and communications. She studied at Universidad del Valle de Mexico, where she achieved a degree in Marketing and Communications. She further enhanced her expertise by completing a Marketing Postgraduate program at ITAM. Additionally, she studied at Stanford University in the Business Executive Program, focusing on Internet Media Services. Ivonne has also obtained certifications in Google Analytics, Adwords, SEO, SEM, and Social Media and Community Management from Centro ADM.
Background in Marketing
Ivonne Reyes Estrada has extensive experience in marketing, having worked in various roles across notable companies. Prior to her current position at Poly, she worked at Philips Vision & Sound as a Senior Marketing, Trade, and Social Media Manager from 2016 to 2021. Before that, she held the position of Marketing and Advertising Manager at Panasonic from 2011 to 2014, and served as Advertising Supervisor at the same company from 2003 to 2011. Her roles have involved managing marketing strategies and campaigns tailored to specific markets.
Achievements in Marketing Strategy
Throughout her career, Ivonne Reyes Estrada has developed and executed integrated local marketing programs targeting mid-market and non-field sales owned accounts. She acts as a regional consultant to ensure that global campaigns are adapted to be relevant and appropriately priced for the Mexican market. Her strategic approach has contributed to the effectiveness of marketing initiatives and the alignment of local efforts with broader company goals.