Jennie Tian
About Jennie Tian
Jennie Tian serves as the Head of Marketing for Greater China at Poly, where she conducts market research and develops digital marketing strategies to support the sales team. With a background in marketing and extensive experience at Panasonic, she has built strong relationships within the industry and executed successful co-marketing campaigns.
Work at Poly
Jennie Tian has been serving as the Head of Marketing for Greater China at Poly since 2018. In this role, she conducts extensive market research, which includes designing and planning surveys, analyzing feedback data, and identifying market trends to support the sales team. Her responsibilities also involve strengthening relationships with industry associations and key opinion leaders to enhance the corporate image. Under her leadership, Poly has developed and executed co-marketing campaigns and events with major alliance partners, including Microsoft, Genesys, Cisco, and AVAYA.
Previous Experience at Panasonic
Before joining Poly, Jennie Tian worked at Panasonic in various roles over a span of several years. She served as a Project Officer in the Olympic Official Department from 2005 to 2009. Following this, she held the position of Product Manager in the Broadcasting Department from 2009 to 2013. Jennie then advanced to become the Marketing Team Lead for the China region in the Broadcasting Division, where she worked from 2013 until 2018. Her diverse experience at Panasonic equipped her with a solid foundation in marketing and project management.
Education and Expertise
Jennie Tian studied at 北京工商大学, where she earned a bachelor's degree in Marketing from 2000 to 2004. Her educational background has provided her with the necessary knowledge and skills to excel in her marketing career. She has developed expertise in digital marketing strategies, including the operation of platforms such as Weibo, WeChat, and Tieba, and utilizes various marketing tools to enhance effectiveness.
Marketing Strategies and Tools
In her current role, Jennie Tian leads the development of digital marketing strategies and employs marketing automation tools like Salesforce and Marketo. She focuses on evaluating and pushing leads into the sales pipeline and tracking won cases. Her strategic approach includes utilizing tools such as SEM, DSP, and HTML5 to maximize marketing effectiveness and brand exposure.