Priscila Crespo
About Priscila Crespo
Priscila Crespo is a Regional Marketing Manager at Poly, where she identifies growth opportunities and collaborates with sales teams to cultivate new markets in Latin America. She has a background in marketing and communications, with previous roles at Huawei Latinoamérica and MRM//McCann.
Work at Poly
Priscila Crespo has been serving as the Regional Marketing Manager at Poly since 2021. In this role, she identifies growth opportunities and collaborates with sales teams to strategically cultivate new markets across the Rest of Latin America. She oversees the marketing partners plan, ensuring that activities and results align with the company's goals. Additionally, she acts as the main liaison with agencies and vendors to implement brand actions for Poly. Her responsibilities include executing strategic marketing plans in collaboration with stakeholders from sales, finance, and global teams.
Education and Expertise
Priscila Crespo studied at the Fundacion de Altos Estudios en Ciencias Comerciales, where she achieved a Tecnica superiora en publicidad y comunicacion estrategica from 2015 to 2018. She furthered her education at the Universidad de Ciencias Empresariales y Sociales, obtaining a Licenciatura en Publicidad from 2018 to 2019. Her educational background provides her with a solid foundation in advertising and strategic communication, which she applies in her marketing roles.
Background
Before joining Poly, Priscila Crespo held various marketing positions in Argentina. She worked as a Business Operation Manager & Marketing at Huawei Latinoamérica from 2018 to 2019. Prior to that, she was a Content Marketing Analyst at MRM//McCann from 2015 to 2018. Additionally, she served as Brand Marketing Manager at Distecna from 2019 to 2021. These roles contributed to her extensive experience in marketing and operations across different sectors.
Achievements
During her tenure at Poly, Priscila Crespo developed and executed a comprehensive marketing and communication plan for the Rest of Latin America region. This plan focused on various aspects, including events, sales collateral, account-based marketing, and social media marketing. She leads the development of digital-led, always-on marketing campaigns aimed at customer acquisition, lead generation, and brand awareness, showcasing her strategic approach to marketing.