Stanley Xu
About Stanley Xu
Stanley Xu serves as the Director of Consumer Business for Plantronics Greater China, where he leads sales and marketing initiatives in the B2C sector. He has extensive experience in the technology and consumer goods industries, having held key positions at companies such as Apple, Colgate Palmolive, and Nokia.
Work at Poly
Stanley Xu has been serving as the Director of Consumer Business at Poly, specifically for Plantronics Greater China, since 2017. In this role, he leads the development and execution of sales and marketing plans tailored for the B2C sector in Greater China. His work aligns with global strategies to enhance the brand's presence and performance in the region. Xu also guides online business partners and sales and marketing teams in initiating and executing online marketing activities and promotions across China.
Previous Experience
Before joining Poly, Stanley Xu held several significant positions in reputable companies. He worked at Apple as an Area Sales Manager from 2006 to 2009, where he managed sales operations in Shanghai. Prior to that, he was a Senior Trade Marketing Executive at Colgate Palmolive from 1997 to 2001. Additionally, he served as a District Sales Manager at Nokia from 2002 to 2006, further enhancing his expertise in sales and marketing within the consumer electronics sector.
Education and Expertise
Stanley Xu earned his Bachelor’s degree in Corrosion Control from East China University of Science and Technology, where he studied from 1992 to 1996. His educational background provides a foundation for his extensive career in sales and marketing, particularly in the consumer goods and technology sectors. His expertise includes developing marketing strategies and managing e-commerce initiatives, particularly in the rapidly evolving Chinese market.
E-commerce Initiatives
In his current role at Poly, Stanley Xu plays a pivotal role in expanding the e-commerce business in Mainland China. He focuses on major online platforms such as Tmall and JD, as well as other third-party online platforms. His efforts are directed towards enhancing online sales and marketing strategies to capture a larger share of the growing e-commerce market in the region.