Donna Long, MBA
About Donna Long, MBA
Donna Long, MBA, is a Marketing Manager at Polytek Development Corp in Easton, Pennsylvania, where she has worked since 2023. She has extensive experience in marketing, having held various leadership roles and achieved significant business growth through strategic initiatives.
Work at Polytek Development
Donna Long has been serving as the Marketing Manager at Polytek Development Corp since 2023. Located in Easton, Pennsylvania, she has been responsible for overseeing marketing strategies and initiatives for the company. Her role involves managing customer relationships and implementing effective marketing practices to enhance the company's presence in the market.
Education and Expertise
Donna Long holds a Master of Business Administration (M.B.A.) from Lehigh University College of Business, where she studied Marketing. She also earned a Certificate in Digital Marketing from The George Washington University School of Business. Additionally, she completed her Bachelor's Degree in Biology at Shippensburg University of Pennsylvania. Her educational background supports her expertise in marketing management and digital strategies.
Background in Marketing Management
Prior to joining Polytek Development, Donna Long held several key marketing positions. She was the Director of Marketing at KSA&D, Inc. from 2022 to 2023 and at Puritan Products, Inc. from 2003 to 2017. In these roles, she developed marketing strategies and managed teams to drive business growth. She also worked as the Sr. Marketing Communications Manager at NAURA Akrion Inc from 2019 to 2022.
Achievements in Marketing
Donna Long has achieved significant results throughout her marketing career. She delivered a 2500% increase in contract manufacturing business over a decade by developing strategic customer relationships and pricing strategies. Additionally, she captured approximately 5% of a major competitor's market share in the pharmaceutical space through innovative marketing techniques. Her efforts have led to improved qualified leads and increased website traffic.
Previous Roles and Contributions
Before her current role, Donna Long worked at Fragrance Manufacturing Inc. as Manager of Marketing & Sales Support from 2017 to 2019. She also contributed to NAURA Akrion Inc. as Sr. Marketing Communications Manager. In these positions, she focused on enhancing brand visibility and customer engagement through both digital and traditional marketing methods.