Sydney Landon
About Sydney Landon
Sydney Landon is a Digital Marketing Specialist at Polytek Development Corp, where she manages social media communication and leads content creation. She holds a Bachelor's degree in Professional Writing and a Master of Fine Arts in Popular Fiction Writing & Publishing.
Current Role at Polytek Development Corp
Sydney Landon serves as a Digital Marketing Specialist at Polytek Development Corp since 2021. In this role, she manages social media communication across multiple platforms, including Instagram, Facebook, Pinterest, Twitter, and LinkedIn. Sydney leads the Content Creation Team, which is responsible for producing various media content for multiple brands under Polytek. She reports directly to the Brand Manager and Chief Marketing Officer, ensuring alignment with the company's marketing strategies.
Previous Experience in Digital Marketing
Before her current position, Sydney worked at Polytek Development Corp as a Social Media Assistant from 2020 to 2021. She also gained experience as a Social Media Marketing Intern at CREATE for STEM Institute from 2018 to 2019. Her background includes developing and managing a marketing campaign called Maker Monday, which focused on promoting affiliate relationships. Sydney has also strategized and implemented marketing campaigns for product launches, enhancing her expertise in digital marketing.
Educational Background
Sydney Landon holds a Bachelor's degree in Professional Writing, Web Development, and Graphic Design from Michigan State University, where she studied from 2015 to 2019. She furthered her education by earning a Master of Fine Arts (MFA) in Popular Fiction Writing & Publishing from Emerson College in 2023. Additionally, she studied Korean Language and Literature at Yonsei University for 11 months in 2018, broadening her cultural and linguistic skills.
Career Development and Skills
Throughout her career, Sydney has developed skills in marketing strategy management and content art direction. She has led the ideation and implementation of a large-scale education platform known as Alumilite Academy and created a YouTube series called Alumilite Explains, aimed at clarifying complex concepts for customer communities. Her experience includes working with retail stores like Michael’s and Walmart to enhance marketing approaches for in-store products.
Early Career and Additional Roles
Sydney's early career includes various roles that contributed to her professional development. She worked as a Customer Service Representative at PNC, a Ticket Sales Representative at Wharton Center for Performing Arts, and a Team Member at Arby's Restaurant Group. Additionally, she held positions as a Pharmacy Technician at Meijer and as a Library Student Aid at Plainwell Community Schools. These roles provided her with foundational skills in customer service and communication.