Angelina Zhou
About Angelina Zhou
Angelina Zhou is the Director of Engagement Marketing at Pomelo Care, specializing in digital health and value-based care. She has extensive experience in brand strategy, product marketing, and strategic partnerships across various organizations, including CVS Health and IDEO.
Current Role at Pomelo Care
Angelina Zhou serves as the Director of Engagement Marketing at Pomelo Care since 2023. In this role, she focuses on a patient-centered, innovation-led, and data-driven approach to developing and enhancing healthcare products and services. Her work emphasizes the importance of digital health and value-based care, particularly in the areas of pregnancy and newborn care.
Previous Experience in Marketing and Strategy
Prior to her current position, Angelina held several roles in marketing and strategy. She worked at CVS Health as Senior Manager of Strategic Marketing from 2018 to 2022, where she focused on virtual care and Aetna Health. Before that, she was the Director of Product Marketing at Calibrate from 2022 to 2023. Angelina also gained experience at IDEO as Business Development & Strategy, Innovation Portfolio from 2016 to 2018, and at Hill Holliday as Brand Strategy & Consumer Insights from 2013 to 2016.
Educational Background and Certifications
Angelina Zhou has a strong educational foundation in business and marketing. She earned her MBA from the Questrom School of Business at Boston University, where she was a member of the Beta Gamma Sigma honor society. Additionally, she holds a BA in International Literary & Visual Studies with a focus on Entrepreneurial Leadership from Tufts University. Angelina has also completed graduate coursework in Management at Harvard University and achieved a Product Marketing Core Certification from the Product Marketing Alliance.
Expertise in Digital Health and Marketing
Angelina specializes in digital health and value-based care, with a particular focus on pregnancy and newborn care. She possesses expertise in agile marketing and omnichannel strategy, which allows her to effectively manage cross-functional teams. Her versatile experience spans both Fortune 100 companies and high-growth startup environments, showcasing her ability to adapt and thrive in various settings.
Background in Creative Leadership and Partnerships
Angelina has a diverse background in creative leadership and strategic partnerships. She worked at Hacking Arts as Strategic Partnerships in Visual Arts & Design from 2013 to 2017 and at Design Exchange Boston in a similar capacity from 2013 to 2014. Her experience in agency and vendor management further complements her marketing and strategy roles, enhancing her ability to drive innovative solutions in her current position.