Elaine Hom
About Elaine Hom
Elaine Hom serves as the Director of Marketing, Enrollment at Pomelo Care, where she has worked since 2023. She holds a B.S. in Magazine Journalism and European History from Boston University and has extensive experience in marketing strategies focused on Medicaid populations and women's health.
Work at Pomelo Care
Elaine Hom serves as the Director of Marketing, Enrollment at Pomelo Care since 2023. In this role, she is responsible for developing and implementing marketing strategies that enhance enrollment processes. Her focus is on improving outreach and engagement, particularly within Medicaid populations. She leverages her extensive experience in healthcare marketing to drive initiatives that support patient-centric models.
Education and Expertise
Elaine Hom graduated magna cum laude from Boston University, where she earned a B.S. in Magazine Journalism and European History from 2003 to 2007. Her educational background provides a strong foundation for her career in marketing, particularly in content creation and strategic communication. She specializes in marketing strategies that target Medicaid populations, with a particular emphasis on maternal outcomes and women's health.
Professional Background
Elaine Hom has held various roles in marketing and enrollment across multiple organizations. Prior to her current position, she worked at Cricket Health as Director of Enrollment & Patient Engagement Marketing from 2021 to 2022. She also served as Enrollment Manager/Content Marketing Manager at Verily Life Sciences from 2020 to 2021. Her experience includes roles at Ovia Health, Skyword, and Virgin Pulse, where she focused on member marketing and editorial strategy.
Achievements in Healthcare Marketing
Elaine Hom has a proven track record in healthcare marketing, particularly in developing patient-centric marketing models. Her work emphasizes process improvement and finding efficiencies in marketing strategies. She has successfully managed marketing initiatives that enhance patient engagement and enrollment, contributing to improved healthcare outcomes. Her expertise spans brand and creative strategy within the healthcare and tech industries.
Interest in Client Relationship Management
Elaine Hom enjoys client and customer relationship management as part of her professional interests. She believes in the importance of building strong relationships to enhance marketing effectiveness. This focus on engagement supports her efforts in creating strategies that resonate with target audiences, particularly in the healthcare sector.