Yvette Justice
About Yvette Justice
Yvette Justice serves as the Vice President of Ecommerce at Popcornopolis, where she has significantly improved online product placement and brand marketing. With extensive experience in ecommerce strategy and analytics, she has held various leadership roles in companies such as Implus, Texas Instruments, and GameStop.
Work at Popcornopolis
Yvette Justice has served as Vice President of Ecommerce at Popcornopolis since 2021. In this role, she has significantly improved online product placement and brand marketing, leading to a 40% increase in engagement and sales. Justice has developed a comprehensive three-year ecommerce strategy and administered a multimillion-dollar budget for ecommerce operations. She has managed the delivery of 2.5 million units quarterly to B2B customers and transformed an under-performing analytics team by enhancing skillsets and processes. Additionally, she has led critical projects such as Black Friday and Cyber Monday, ensuring successful execution from concept to delivery.
Previous Experience in Ecommerce
Before joining Popcornopolis, Yvette Justice held various positions in ecommerce and marketing. She worked as Director of Ecommerce Marketing at MGA Entertainment from 2020 to 2021 and as Director of Omnichannel Strategic Planning and Analysis at GameStop from 2010 to 2019. At Texas Instruments, she was the Manager of eCommerce Strategy from 2008 to 2010. Her diverse experience in these roles has equipped her with a strong foundation in ecommerce strategy and consumer insights.
Education and Expertise
Yvette Justice holds a Master of Science in Applied Anthropology from the University of North Texas, which she completed in 2007. She also earned a Bachelor of Arts in Integrative Biology from the University of California, Berkeley, in 1997. Her educational background supports her expertise in consumer behavior and market analysis, which she applies in her current role at Popcornopolis.
Achievements in Ecommerce Strategy
At Popcornopolis, Yvette Justice has achieved notable milestones, including launching a new product line that generated $4 million in incremental revenue. She has also built an omnichannel sales attribution model to optimize the digital marketing mix across various channels. Furthermore, her efforts in reducing marketing fulfillment and event management costs by $750,000 demonstrate her ability to drive efficiency and profitability within ecommerce operations.
Career Background
Yvette Justice's career spans over two decades, beginning with her role as a Customer Applications Representative at Quest Diagnostics from 2001 to 2003. She then transitioned to strategic planning roles at Blockbuster and GameStop, where she honed her skills in marketing and analytics. Her diverse career path has provided her with a wealth of experience in ecommerce, marketing strategy, and consumer insights, contributing to her current success at Popcornopolis.