Helen Cheung
About Helen Cheung
Helen Cheung serves as the Vice President and Corporate Controller at Poplar Homes, where she has worked since 2023. With extensive experience in financial operations and management across various companies, she has a strong background in tech-enabled property management and AI-powered platforms.
Work at Poplar Homes
Helen Cheung serves as the Vice President and Corporate Controller at Poplar Homes, a position she has held since 2023. Based in Cupertino, California, she is responsible for overseeing the financial operations of the company. Her role involves managing financial strategies and ensuring operational efficiencies within the tech-enabled property management sector.
Previous Experience in Finance
Before joining Poplar Homes, Helen Cheung held various financial leadership roles. She worked as the Controller at EcoFactor from 2015 to 2019, and as Corporate Controller at GuideSpark from 2019 to 2022. Additionally, she served as VP Finance & Administration at Retailigence Corporation from 2013 to 2015. Her experience spans over a decade in managing financial operations across different companies.
Consulting CFO and Controller Roles
Since 2022, Helen Cheung has also been engaged as a Consulting CFO and Controller for various companies in the San Francisco Bay Area. This role complements her extensive background in financial management and allows her to apply her expertise in different organizational contexts.
Education and Expertise
Helen Cheung earned her Master of Arts (M.A.) in Economics from the University of Hawaii at Manoa. She possesses expertise in increasing operational efficiencies and reducing costs, particularly in the property management sector. Her knowledge extends to financial strategies for companies expanding across multiple states and major markets.
Background in M&A Finance
Helen Cheung began her career in finance at VMware, where she worked as a Senior Manager in M&A Finance from 2005 to 2012. This role provided her with valuable experience in financial leadership, particularly in the context of mergers and acquisitions, and laid the groundwork for her subsequent positions in corporate finance.