Jeff Rubenstein
About Jeff Rubenstein
Jeff Rubenstein serves as the Chief Sales Officer at Poppi, bringing extensive experience from his previous roles at companies like Vita Coco and The Coca-Cola Company. He is recognized for his creative and strategic leadership in driving the growth of notable consumer brands.
Current Role at Poppi
Jeff Rubenstein serves as the Chief Sales Officer at Poppi, a position he has held since 2022. In this role, he is responsible for driving sales strategies and overseeing the sales team to enhance the company's market presence. Rubenstein's leadership is focused on expanding Poppi's reach within the beverage industry, leveraging his extensive experience in sales and marketing.
Previous Experience in Beverage Industry
Prior to his current role, Jeff Rubenstein worked as the Interim President & Chief Sales Officer at Poppi from 2020 to 2022. He has also held significant positions at other well-known beverage brands. He was the Chief Marketing Officer and Senior Vice President of Sales at WTRMLN WTR from 2015 to 2018, and served as Division President at Health-Ade from 2019 to 2020. His tenure at Vita Coco as Senior Vice President of Marketing and National Account Sales from 2009 to 2015 further solidified his expertise in the industry.
Career Beginnings at Coca-Cola
Jeff Rubenstein began his career in brand management at The Coca-Cola Company, where he worked as a Brand Manager from 2001 to 2005. This role at Coca-Cola's Atlanta headquarters provided him with foundational experience in brand strategy and consumer engagement, which he has applied throughout his career in the beverage sector.
Educational Background
Jeff Rubenstein studied at the University of Florida - Warrington College of Business, where he completed his degree from 1997 to 2001. This educational background equipped him with essential business and marketing knowledge that has contributed to his professional success in the beverage industry.
Reputation and Leadership Style
Jeff Rubenstein is recognized for his creative, strategic, and resourceful leadership style. He has a strong bias toward action, which has enabled him to play a key role in the rapid growth of culturally relevant consumer brands. His approach to leadership emphasizes innovation and effective execution in sales and marketing.