Sarah Kippins
About Sarah Kippins
Sarah Kippins serves as the Director of Brand Marketing at poppi, bringing extensive experience from her previous roles at Anheuser-Busch and other organizations in marketing and brand management.
Current Role at Poppi
Sarah Kippins serves as the Director of Brand Marketing at Poppi, a position she has held since 2024. In this role, she is responsible for leading brand marketing strategies and initiatives. Her focus is on enhancing brand visibility and driving growth within the competitive landscape of the beverage industry. Kippins operates from the Austin, Texas Metropolitan Area, where she applies her extensive experience in brand management to foster brand development and consumer engagement.
Previous Experience at Anheuser-Busch
Prior to her current role, Kippins held several positions at Anheuser-Busch. She was the Brand Director for Bud Light from 2019 to 2023, overseeing marketing strategies in New York. Additionally, she served as the Director of Experiential Marketing for Stella Artois from 2018 to 2019. Kippins also worked as the High End Key Account Manager and as an Associate Brand Manager/Brand Manager for Stella Artois. Her tenure at Anheuser-Busch provided her with a solid foundation in brand marketing and management.
Education and Academic Background
Kippins studied at the University of Cincinnati, where she earned a minor in Sports Administration with a focus on Marketing from 2010 to 2014. She also participated in Semester At Sea/ISE in 2012, which provided her with international exposure and diverse perspectives in marketing. Earlier, she attended Saint Ursula Academy from 2006 to 2010, laying the groundwork for her future academic and professional pursuits.
Early Career and Internships
In the early stages of her career, Kippins gained valuable experience through various internships. She worked as a Communication and Press Intern for NBC Sports during the 2014 Sochi Olympic Games and also held a similar position in 2013. Additionally, she interned with the University of Cincinnati Department of Athletics, where she contributed to new media and broadcasting efforts. These roles helped her develop essential communication and marketing skills.
Skills and Professional Strengths
Kippins possesses a strong background in retail and brand management, emphasizing problem-solving and communication skills. She is known for leading integrated marketing campaigns and brand experiences that contribute to high-growth environments. Her organizational and interpersonal skills enhance brand business development, and she is recognized for fostering a culture of collaboration and high performance within teams.