Sonny Rothstadt
About Sonny Rothstadt
Sonny Rothstadt serves as the Director of PR, Partnerships, and Events at poppi, bringing over a decade of experience in experiential and retail marketing. He has previously held various marketing roles at notable companies such as Horizon Media, Away, and Leap, where he focused on creating impactful brand experiences.
Current Role at Poppi
Sonny Rothstadt serves as the Director of PR, Partnerships, and Events at Poppi. He has held this position since 2023, contributing to the company's public relations and partnership strategies. His role involves overseeing event planning and execution, enhancing brand visibility, and fostering relationships with key stakeholders.
Previous Experience in Marketing and Events
Sonny Rothstadt has over a decade of experience in experiential and retail marketing. He previously worked at Horizon Media as an Event & Experiential Marketing Manager from 2015 to 2018. His tenure at Away included roles as Associate Manager and Manager of Experiential Marketing, where he focused on creating engaging brand experiences. Additionally, he held various positions at Leap, including Director of Retail Marketing.
Education and Academic Background
Sonny Rothstadt studied at the University of Delaware, where he earned a Bachelor of Arts (BA) degree in Interpersonal Communication and Journalism. He completed his high school education at Wayne Hills High School. His academic background supports his expertise in communication and marketing.
Achievements in Experiential Marketing
Sonny Rothstadt has successfully developed and produced international brand pop-ups, events, and retail programming. He has collaborated with over 50 digitally native brands to launch and optimize more than 100 retail locations across the United States. His focus on creating personal and emotional experiences has added value to both business and culture.
Internships and Early Career
Sonny Rothstadt began his career with internships at various companies, including Timo Weiland LLC and MWWPR. He gained experience as an Events Intern at Coach in 2014 and as Director of Events at UDress Magazine from 2012 to 2014. These early roles contributed to his foundational skills in event planning and marketing.