Sophia Sesto
About Sophia Sesto
Sophia Sesto serves as the Director of Awareness and Culture at Poppi, a position she has held since 2023. With a background in strategic communications and various roles in brand management and social media, she has developed a strong expertise in marketing and influencer engagement.
Work at Poppi
Sophia Sesto has been serving as the Director of Awareness and Culture at Poppi since 2023. In this role, she focuses on enhancing the company's brand presence and cultural initiatives. Prior to her current position, she held multiple roles at Poppi, including Senior Manager of Brand Awareness and Engagement, where she worked for two years starting in 2022. Additionally, she was the Brand Manager for Partnerships and Engagement for nine months in 2022 and served as the Social Media Influencer Manager from 2021 to 2022.
Education and Expertise
Sophia Sesto studied at Texas Christian University, earning a degree in Strategic Communications with a Public Relations emphasis and a minor in General Business from 2014 to 2018. She also attended Istituto Lorenzo de' Medici in 2017, where she focused on International Business and Intercultural Communication. This educational background supports her expertise in brand management, social media strategies, and influencer partnerships.
Professional Background
Sophia Sesto has a diverse professional background in marketing and communications. Before joining Poppi, she worked at Vital Proteins as a Social Media and Influencer Manager from 2020 to 2021 and as a Digital Influencer Relationship Manager from 2019 to 2020. Her experience also includes roles at Skirt PR, where she served as Manager of Influencer Partnerships and Assistant Account Executive. Additionally, she interned at Brides of North Texas and Margie Korshak, Inc., gaining valuable insights into marketing and public relations.
Internship Experience
Sophia Sesto gained early experience in the marketing field through various internships. In 2017, she worked as a Marketing and Brand Intern at Brides of North Texas for five months. She also completed a four-month internship at Margie Korshak, Inc. as a Public Relations and Social Media Intern. These roles provided her with foundational skills in brand management and social media engagement.
Leadership Roles
During her time at Marian Catholic High School, Sophia Sesto held leadership positions as Director of Social Awareness and Director of Recruitment for the Delta Gamma Fraternity from 2014 to 2016. These roles involved organizing events and initiatives that promoted social awareness within the community, contributing to her development in leadership and organizational skills.