Michael La Fleur
About Michael La Fleur
Michael La Fleur is an Analytics Manager with extensive experience in marketing and consumer insights, currently working at Poppin since 2021. He has held various positions at notable companies including The Home Depot, Newell Brands, Anheuser-Busch, and Tyson Foods, and holds an MBA focused on Marketing Research and Consumer Insights.
Current Role at Poppin
Michael La Fleur serves as the Analytics Manager at Poppin, a position he has held since 2021. In this role, he focuses on leveraging data analytics to drive business decisions and improve marketing strategies. His expertise in consumer insights and marketing research supports Poppin's objectives in enhancing customer engagement and optimizing product offerings.
Previous Experience at The Home Depot
Michael La Fleur worked at The Home Depot in various capacities from 2014 to 2016. He began as a Specialist in Marketing Operations for three months and then transitioned to a Data Analyst role in Digital Content for two years. His experience at The Home Depot provided him with foundational skills in data analysis and marketing operations within a large retail environment.
Experience at Newell Brands
At Newell Brands, Michael La Fleur held multiple roles from 2016 to 2018. He served as Associate Manager of Consumer Marketing Insights for two years and as an Analyst in Corporate Strategy for seven months. His work focused on gathering and analyzing consumer data to inform marketing strategies and enhance product development.
Educational Background
Michael La Fleur holds a Master of Business Administration (MBA) with a focus on Marketing Research and Consumer Insights from the University of Arkansas at Fayetteville, where he studied from 2012 to 2013. He also earned a Bachelor of Science in Business Administration with a concentration in Marketing Management from the same institution, completing his undergraduate studies from 2009 to 2011.
Career Progression and Skills
Michael La Fleur has a strong background in information systems and business administration, which has been instrumental in his career progression. His roles have included Strategy Manager at Kimball International and Category Manager at Anheuser-Busch. He possesses expertise in developing marketing strategies and procedures, particularly in the area of consumer insights, which enhances his ability to analyze market trends and consumer behavior.