Adriana Contreras
About Adriana Contreras
Adriana Contreras is a Beauty Account Supervisor at Porter Novelli in Mexico, specializing in media and influencer management within the beauty industry. She has developed communication strategies for major brands and has experience in organizing events as part of her public relations role.
Current Role at Porter Novelli
Adriana Contreras serves as a Beauty Account Supervisor at Porter Novelli, a position she has held since 2019. In this role, she focuses on developing communication strategies for major beauty brands. Her responsibilities include managing media relations and influencer partnerships, which are crucial for brand visibility and engagement in the competitive beauty industry.
Previous Experience in Public Relations
Before joining Porter Novelli, Adriana worked as a Fashion Account Executive at Another Company from 2017 to 2019. In this capacity, she honed her skills in account management and public relations. Prior to that, she was an Ejecutivo de Cuentas Junior at ronin pr from 2015 to 2016, where she gained foundational experience in client relations and strategic communication.
Education and Expertise
Adriana earned her Licenciatura en Comunicación from Universidad Panamericana, completing her studies from 2011 to 2015. Her academic background provides her with a solid foundation in communication principles, which she applies in her professional roles. She specializes in media and influencer management, particularly within the beauty sector.
Event Organization and Public Relations
In her current role, Adriana organizes events that enhance brand visibility and foster relationships with key stakeholders. Her expertise in public relations allows her to effectively coordinate events that align with the marketing strategies of the brands she represents, including well-known names like Pantene and Gillette.
Strategic Communication for Major Brands
Adriana has developed communication strategies for several major brands, including Vick, Oral B, and Salvo. Her work involves crafting tailored messaging that resonates with target audiences, ensuring that brand narratives are effectively communicated across various platforms.