Alejandra González
About Alejandra González
Alejandra González is a Senior Analytics Executive currently working at Porter Novelli in Mexico City. She has extensive experience in communications and analytics, having held various roles in content creation and data storytelling across several organizations since 2008.
Current Role at Porter Novelli
Alejandra González serves as a Senior Analytics Executive at Porter Novelli, a position she has held since 2020. In this role, she focuses on analytics and data-driven insights to enhance communication strategies. Her expertise in data storytelling plays a crucial part in shaping effective campaigns for clients. Based in Ciudad de México, she continues to contribute to the firm's success through her analytical skills.
Previous Experience at Porter Novelli
Prior to her current role, Alejandra González worked at Porter Novelli in two capacities. From 2013 to 2017, she was involved in content publishing with a focus on storytelling. Later, from 2018 to 2020, she specialized in communications and campaigns analytics, emphasizing data storytelling. Her tenure at Porter Novelli has spanned over six years, showcasing her commitment to the organization.
Experience at InformaBTL Magazine
Alejandra González began her career at InformaBTL Magazine, where she worked as a Redactora from 2009 to 2010. She later advanced to the role of Editora from 2010 to 2011. Her time at InformaBTL Magazine contributed to her foundational skills in content creation and editorial management.
Background in Merca2.0
Alejandra González gained early experience at Merca2.0, where she held multiple roles. She worked as a Redactora (impreso) for six months in 2008 and later transitioned to a web content writer for five months in the same year. These positions allowed her to develop her writing and content strategy skills in both print and digital formats.
Education and Academic Qualifications
Alejandra González holds a degree in Ciencias de la Comunicación from Universidad Tecnológica de México, which she completed from 2003 to 2007. Additionally, she earned a Diploma from Tecnológico de Monterrey between 2010 and 2011. Her educational background provides her with a strong foundation in communication and media.