Ariana Goncalves B
About Ariana Goncalves B
Ariana Goncalves B is an experienced public relations executive with a background in communication and marketing. She has worked with various media outlets and currently holds positions at Plataforma Marketing and Porter Novelli in Panama.
Work at Porter Novelli
Ariana Goncalves B has been serving as an Ejecutivo de cuentas at Porter Novelli since 2017. In this role, she engages with clients to manage their accounts and ensure their communication needs are met. Her responsibilities include monitoring client media coverage and implementing effective communication strategies. This position highlights her expertise in public relations and client management.
Current Role at Plataforma Marketing
Since 2016, Ariana has worked at Plataforma Marketing as Ejecutivo de Relaciones Públicas. Her role involves managing public affairs and handling both internal and external communications. She also coordinates Below The Line (BTL) events, which focus on direct engagement with target audiences, showcasing her skills in event planning and execution.
Education and Expertise
Ariana Goncalves B holds a Master en Comunicación Empresarial y Corporativa from ENEB - Escuela de Negocios Europea de Barcelona, completed in 2018. She also studied Marketing Digital y Redes Sociales Online at IIEMD in 2016. Her foundational education includes a Licenciada en Comunicación Social mención Audiovisual from Universidad 'Santa María', obtained in 2012. These educational experiences contribute to her expertise in communication, marketing, and public relations.
Previous Work Experience
Ariana has a diverse background in media and communication. She worked at lapatilla.com as a Redactor web and Community Manager from 2013 to 2015. Additionally, she held roles at Noticias24Panamá and TVN Media in 2015, focusing on web content and marketing communication. Her experience as Editora de contenido digital at Revista Mundo Social further emphasizes her skills in content management and digital communication.
Crisis Management and Client Relations
Ariana Goncalves B has demonstrated her ability to handle crisis management for clients, maintaining brand reputation during challenging situations. She engages directly with media and influencers, indicating strong networking and relationship-building skills. Her proficiency in using Peachtree software for creating quotations also reflects her capability in managing financial aspects related to client accounts.