Bridget Koval
About Bridget Koval
Bridget Koval serves as the VP, Digital Health Strategist at Porter Novelli, bringing extensive experience in digital strategy and corporate communications across various industries. She has led award-winning campaigns and specializes in influencer marketing, social media strategy, and crisis communications.
Current Role at Porter Novelli
Bridget Koval serves as the Vice President and Digital Health Strategist at Porter Novelli, a position she has held since 2023. In this role, she focuses on developing and executing digital strategies within the health sector. Her work emphasizes enhancing executive visibility and fostering thought leadership. Koval's expertise in digital health aligns with Porter Novelli's commitment to impactful communications in the healthcare industry.
Previous Experience in Digital Strategy
Before joining Porter Novelli, Koval held several significant positions in digital strategy and communications. She worked at GCI Health as Vice President of Digital Communications & Influencer Engagement in 2022. Prior to that, she served as Account Director for Digital Influencer Engagement at GCI Health from 2020 to 2022. Her role at Evoke Kyne as VP of Digital Strategy further solidified her expertise in leading digital campaigns across various industries.
Educational Background
Bridget Koval earned her Bachelor of Arts (B.A.) degree from Villanova University. She studied Political Science and French, with a Business Minor. This educational background has equipped her with a diverse skill set applicable to her work in corporate communications and digital strategy.
Skills and Specializations
Koval possesses a range of skills in digital strategy development, execution, and analytics, particularly in regulated industries. She is proficient in trend-sensing, workshop development, social media strategy, content creation, and community management. Additionally, she has expertise in influencer and affiliate marketing, overseeing strategic planning, implementation, and measurement.
Crisis Communications Experience
Bridget Koval has significant experience in corporate communications, including crisis communications. Her ability to navigate complex communication challenges has been demonstrated throughout her career, particularly in her roles at various organizations where she has led award-winning campaigns across multiple sectors.