Cristina Caballero Guevara
About Cristina Caballero Guevara
Cristina Caballero Guevara is a Lead Account Executive at Porter Novelli in Costa Rica, with a background in marketing and project management. She has held various roles in the advertising industry, including positions at Havas Tribu and Tribu DDB.
Current Role at Porter Novelli
Cristina Caballero Guevara serves as the Lead Account Executive at Porter Novelli, a position she has held since 2020. In this role, she is responsible for managing client accounts and developing strategic communication plans. Her expertise in account management and client relations contributes to the overall success of the agency in Costa Rica.
Previous Experience at Havas Tribu
Before her current role, Cristina worked at Havas Tribu in various capacities. She served as Coordinadora de Marca for Grupo Monge for six months in 2018. Additionally, she held the position of Coordinadora de marca Movistar from 2015 to 2020, where she managed brand strategies and marketing initiatives over a five-year period.
Educational Background
Cristina studied at ULACIT, where she earned a Maestría en Gerencia de Proyectos from 2015 to 2017. She also attended Universidad Interamericana de Costa Rica, achieving a Bachillerato en publicidad con énfasis en creatividad y producción from 2006 to 2009, followed by a Licenciatura en mercadeo at ULACIT from 2010 to 2011.
Experience at INCAE Business School
Cristina worked as Coordinadora de Marketing y Comunicación at INCAE Business School from 2017 to 2018. In this role, she focused on marketing strategies and communication efforts to enhance the institution's visibility and engagement in the educational sector.
Career at Tribu DDB
Cristina's career includes significant experience at Tribu DDB, where she worked as Ejecutiva de cuentas for Grupo Monge from 2012 to 2014 and as Ejecutiva de Cuentas Movistar from 2014 to 2016. In these roles, she was involved in managing client relationships and executing marketing campaigns.