Erica Baldwin
About Erica Baldwin
Erica Baldwin serves as Vice President at Porter Novelli, where she specializes in media and influencer relations strategy for the food & agriculture and consumer brand sectors. With a background in project management and public relations, she has over a decade of experience in the communications field.
Current Role at Porter Novelli
Erica Baldwin serves as Vice President at Porter Novelli, a position she has held since 2023. In this role, she focuses on project management and leads initiatives in media and influencer relations strategy. Her expertise is particularly concentrated in the food and agriculture, as well as consumer brand sectors. Baldwin's responsibilities include overseeing strategic development of public relations initiatives, ensuring effective communication and outreach.
Previous Experience at Porter Novelli
Before her current role, Erica Baldwin worked at Porter Novelli for a total of five years. She served as an Account Supervisor from 2018 to 2021, where she managed client accounts and developed public relations strategies. Prior to that, she was an Account Manager from 2021 to 2023, focusing on project management and client relations. Her tenure at Porter Novelli has provided her with extensive experience in the public relations field.
Internship Experience
Erica Baldwin began her career with internships that provided foundational experience in public relations. She interned at Common Language for six months in 2010, where she gained initial exposure to the industry. In 2012, she worked as a PR Intern at C. Pharr & Company for four months, further developing her skills in communications and public relations.
Educational Background
Erica Baldwin studied at the University of North Florida, where she completed her General Education and earned an Associate of Arts degree from 2006 to 2008. She then attended the University of South Florida, obtaining a Bachelor of Arts in Mass Communications with a focus on Public Relations from 2009 to 2011. This educational background has equipped her with the necessary knowledge and skills for her career in communications.