Heather Sheen
About Heather Sheen
Heather Sheen serves as the Public Relations Lead for Health & Wellness Accounts at Porter Novelli, where she has worked since 2019. With a background in health communications and experience managing major clients, she has successfully driven media engagement and brand awareness in the health sector.
Current Role at Porter Novelli
Heather Sheen serves as the Public Relations Lead for Health & Wellness Accounts at Porter Novelli, a position she has held since 2019. In this role, she manages public relations programs for six health and wellness accounts, focusing on brand communications, corporate messaging, crisis communications, stakeholder engagement, and social media community management. Her responsibilities include driving traffic to national disease awareness websites and leveraging promotional media partnerships.
Previous Experience at Porter Novelli
Heather Sheen worked at Porter Novelli from 2014 to 2018, where she held two positions. Initially, she served as a Consultant in Health & Wellness for two years before advancing to Senior Consultant in the same field. During her tenure, she successfully positioned clients as thought leaders by securing article placements in notable B2B publications, including workplace.ca and HR.com.
Background in Healthcare Communications
Before her time at Porter Novelli, Heather Sheen gained experience as a Communications Assistant at Southlake Regional Health Centre for three months in 2011. She also worked at GCI Canada as an Account Coordinator in Healthcare from 2011 to 2014, where she developed her skills in managing healthcare communications and client relations.
Educational Qualifications
Heather Sheen holds an Honours Bachelor of Arts in Communication Studies from Wilfrid Laurier University. She also completed a Post-graduate Certificate in Corporate Communications at Seneca College and earned a Digital Marketing Certificate from BrainStation. Her educational background supports her expertise in public relations and digital marketing strategies.
Achievements in Public Relations
Throughout her career, Heather Sheen has achieved significant results in public relations. She generated 30 million media impressions and facilitated a 30% follower growth on a brand's Facebook channel through strategic initiatives, including contests and celebrity spokesperson media tours. Additionally, she has worked with major clients such as Pfizer and GlaxoSmithKline, managing multiple brands for each.