Jenifer Slaw
About Jenifer Slaw
Jenifer Slaw serves as the Senior Vice President and U.S. Media Relations Lead at Porter Novelli, bringing extensive experience in media relations and journalism. She has held key positions at various organizations, including Y&R PR, MSLGROUP, and Edelman, and has contributed to notable campaigns such as Always' '#LikeAGirl' and Similac's 'Sisterhood of Motherhood.'
Current Role at Porter Novelli
Jenifer Slaw serves as the Senior Vice President and U.S. Media Relations Lead at Porter Novelli. She has held this position since 2022 and operates from New York. In her current role, she focuses on media relations strategies and initiatives that enhance the company's public image and outreach.
Previous Experience in Media Relations
Before joining Porter Novelli, Jenifer Slaw held various positions in media relations. She worked as a Senior Vice President at Y&R PR from 2018 to 2022. Prior to that, she was a Senior Vice President at MSLGROUP from 2010 to 2018, where she specialized in consumer media relations. Her career also includes a role as Management Supervisor at Marina Maher Communications for eight months in 2009.
Background in Journalism and Broadcasting
Jenifer Slaw has a strong background in journalism and broadcasting. She studied Journalism at the University of Illinois Urbana-Champaign from 1995 to 1999. Her early career included roles as a General Assignment Reporter at NY1 News in 2004 and as a Producer at CNBC from 2003 to 2004. She also worked at WNBC-TV, gaining experience as both on-air talent and a producer.
Key Contributions and Campaigns
Throughout her career, Jenifer Slaw has contributed to significant campaigns and initiatives. She played a key role in the '#LikeAGirl' campaign for Always, which received awards for its impact. Additionally, she contributed to Similac's 'Sisterhood of Motherhood' program, showcasing her ability to connect with audiences through effective media strategies.
Experience During the COVID-19 Pandemic
During the COVID-19 pandemic, Jenifer Slaw worked directly with frontline workers and was actively involved in breaking news cycles. Her experience in high-pressure environments has equipped her with the skills necessary to manage media relations effectively during critical times.