Jody Biagini
About Jody Biagini
Jody Biagini serves as the Vice President of Paid Media at Porter Novelli, where he oversees campaign planning and management, including significant projects for the Centers for Medicare & Medicaid Services. With extensive experience in media strategy and digital advertising, he previously held various roles at Ciceron and North American Membership Group.
Current Role at Porter Novelli
Jody Biagini serves as the Vice President of Paid Media at Porter Novelli, a position held since 2022. In this role, she oversees the planning and execution of paid media campaigns, ensuring alignment with client objectives and industry standards. Her responsibilities include directing the production of advertising materials and providing final approval on key optimizations across various data segments and channels.
Previous Experience at Ciceron
Prior to joining Porter Novelli, Jody Biagini worked at Ciceron for several years in various roles. She was the Senior Director of Media Strategy from 2021 to 2022, and before that, she held the position of Director of Media Strategy & Planning from 2018 to 2021. Her tenure at Ciceron also included roles as Senior Interactive Project Manager and Director of Core Digital, contributing significantly to the agency's media strategy and planning efforts.
Early Career at North American Membership Group
Jody Biagini began her career at North American Membership Group, where she held multiple positions from 2007 to 2010. She served as an Online Advertising Coordinator, Associate Manager of Digital Campaigns, and Senior Online Advertising Coordinator. In these roles, she focused on managing digital advertising efforts and campaign strategies, laying the groundwork for her future in media strategy.
Educational Background
Jody Biagini earned her Bachelor of Business Administration (BBA) degree in Marketing from the University of Minnesota Duluth. Her studies, completed between 2001 and 2005, provided her with a solid foundation in marketing principles and strategies, which she has applied throughout her professional career.
Campaign Management Expertise
In her current role and previous positions, Jody Biagini has demonstrated expertise in campaign management. She oversees significant projects, including a $7 million digital media plan for the Centers for Medicare & Medicaid Services during Medicare Open Enrollment. Her ability to leverage industry tools and technology allows her to implement best practices in data analytics, measurement, and optimization.