John Brasington
About John Brasington
John Brasington is a Senior Vice President and Associate Director at Porter Novelli, specializing in Omniearned ID Data & Analytics. He has extensive experience in SEO, having held various roles at Pi Datametrics and other companies, and combines his technical expertise with a background in philosophy.
Current Role at Porter Novelli
John Brasington serves as the Senior Vice President and Associate Director at Porter Novelli, focusing on Omniearned ID Data & Analytics. He has been in this role since 2021, contributing his expertise in data analytics and strategic communication. His position involves overseeing projects that integrate data-driven insights to enhance client engagement and brand visibility.
Previous Experience at Pi Datametrics
Brasington held multiple positions at Pi Datametrics from 2016 to 2020. He began as an SEO Engineer, progressing to Senior Technical SEO Manager, and ultimately serving as Head of SEO. In these roles, he managed consultancy services for over 80 blue chip and international clients, demonstrating his capability in technical SEO and client relations. He also served as an Operations Board member during his tenure.
Educational Background
John Brasington studied at the University of York, where he earned a Bachelor of Arts (BA) in Philosophy from 2011 to 2014. His education at a Russell Group university provided him with a strong analytical foundation, which he combines with his technical SEO skills in his professional career.
Speaking Engagements and Professional Interests
Brasington has been featured as a main stage speaker at Brighton SEO, sharing his knowledge and insights on search engine optimization. In addition to his professional work, he engages in photography and art, and pursues running as a personal interest, reflecting his diverse interests outside of the digital marketing field.
Early Career and Internships
John Brasington began his career in digital marketing with internships and roles at various organizations. He worked as an SEO Outreach and Content Intern at White Horse Digital in 2014 and held positions as an Author and Senior Author at Mavens of London. He also briefly worked as a Copywriter and Designer at United by Design in 2014, gaining foundational experience in content creation and digital strategy.