Liana Jo
About Liana Jo
Liana Jo is a Senior Account Executive with a strong background in public relations and social media strategy, currently working at Porter Novelli in Dallas, Texas. She has developed expertise in influencer relations within the consumer tech and health/beauty sectors and manages a popular foodie Instagram account, @lianaeats_.
Work at Porter Novelli
Liana Jo currently holds the position of Senior Account Executive at Porter Novelli, where she has been employed since 2022. In this role, she leverages her extensive experience in public relations and influencer relations to manage client accounts effectively. Her focus on consumer tech and health/beauty sectors allows her to implement tailored strategies that enhance brand visibility and engagement.
Previous Experience at Hill+Knowlton Strategies
Before joining Porter Novelli, Liana Jo worked as an Account Executive at Hill+Knowlton Strategies from 2019 to 2022 in Dallas, Texas. During her three years there, she developed a strong expertise in influencer relations, particularly within the consumer tech and health/beauty industries. This experience contributed to her skill set in managing client relationships and executing successful PR campaigns.
Background in Social Media Strategy
Liana Jo has a solid background in social media strategy, which she cultivated during her time as a Social Media Intern at Cultivate Public Relations from 2018 to 2019. This role provided her with the opportunity to enhance brand presence across various platforms, equipping her with the skills necessary for effective digital communication and audience engagement.
Education and Expertise
Liana Jo earned her Bachelor of Science in Public Relations from Texas State University, where she studied from 2015 to 2019. She also completed a minor in Sociology, which complements her degree by offering insights into audience behavior. This educational background supports her professional expertise in public relations and influencer engagement.
Culinary Passion and Social Media Presence
In addition to her professional career, Liana Jo manages a popular foodie Instagram account, @lianaeats_. This platform showcases her passion for culinary exploration and allows her to connect with a community of food enthusiasts. Her social media presence reflects her skills in content creation and audience engagement.