Matt Mac Pherson
About Matt Mac Pherson
Matt Mac Pherson is the Vice President at Porter Novelli in Atlanta, Georgia, where he has worked since 2022. He has extensive experience in social media strategy and brand management, having previously held senior roles at Bank of America, BCW Global, and Hunter Public Relations.
Work at Porter Novelli
Matt Mac Pherson has held the position of Vice President at Porter Novelli since 2022. He is based in Atlanta, Georgia, and has contributed to the agency for two years. His role involves strategic oversight and leadership in social media initiatives, enhancing the agency's capabilities in public relations.
Experience at BCW Global
Prior to his current role, Matt Mac Pherson served as Vice President at BCW Global from 2018 to 2022. During his tenure, he developed and executed social strategies for various consumer business lines at Bank of America. He led social brand planning and managed influencer programs, showcasing his expertise in social media strategy.
Previous Roles in Public Relations
Before joining BCW Global, Matt Mac Pherson worked at Hunter Public Relations as a Senior Social and Digital Media Strategist from 2016 to 2018. He crafted social channel strategies for notable brands, including Amazon, Coca-Cola, and TABASCO Brand. His role involved managing partnerships and influencer work for food and lifestyle brands.
Early Career at Hollister Co. and MSLGROUP
Matt Mac Pherson began his career at Hollister Co. as an Assistant Manager in 2011, where he worked for seven months. He then transitioned to MSLGROUP, serving as a Senior Account Executive from 2011 to 2016. His experience in these roles laid the foundation for his expertise in public relations and social media.
Education and Academic Background
Matt Mac Pherson studied Communications with a focus on Public Relations at Saint Francis College. He earned a Bachelor of Arts degree, which provided him with the foundational knowledge and skills necessary for his career in public relations and social media strategy.