Peter Tomlinson
About Peter Tomlinson
Peter Tomlinson is a Senior Digital Strategist at Porter Novelli London, where he has worked since 2018. He has extensive experience in digital marketing and communications, having held various leadership roles at notable companies including Edelman, MSLGROUP, and Rocket Internet SE.
Current Role at Porter Novelli
Peter Tomlinson serves as the Director of Digital Services EMEA at Porter Novelli London since 2021. In this role, he oversees the Digital Impact team, which comprises digital account handlers, producers, data and analytics professionals, and planning directors. He is also a Senior Content Marketing Strategist at the same organization since 2018. His responsibilities include leading the adoption of the omniearnedID technology stack across various sectors, including consumer, technology, corporate, and healthcare.
Previous Experience in Digital Strategy
Prior to his current position, Peter Tomlinson held several roles in digital strategy and account management. He worked at Rocket Internet SE as a Senior Marketing Manager from 2016 to 2018 and at MSLGROUP as a Global Account Director from 2006 to 2009. He also served as an Account Director at Splendid for five months in 2006 and as Retail Brand Director at Attendant from 2011 to 2016. His early career included a position as an Account Executive at Cake Group from 2001 to 2002.
Educational Background
Peter Tomlinson studied at Nottingham Trent University, where he earned a BA (Hons) in Fashion Marketing and Communications from 1996 to 2000. He furthered his education at Harvard Business School, achieving a Marketing Week MBA in Business, Management, Marketing, and Related Support Services in 2016. Additionally, he studied at Columbia University in the City of New York, focusing on Digital Transformation, Customer Networks, Measurement, and Analytics, where he completed his studies in 2019.
Leadership in Digital Communications
In his role at Porter Novelli, Peter Tomlinson is responsible for digitizing the EMEA approach to communications strategy, activation, and measurement. He collaborates with OPRG and Porter Novelli USA to enhance digital communication strategies across various sectors. His leadership in adopting advanced technology solutions aims to improve the effectiveness of communication efforts in the digital landscape.