Philip Olson
About Philip Olson
Philip Olson is the Senior Vice President of Data and Analytics at Porter Novelli, where he focuses on transforming brand narratives into targeted messages. He has extensive experience in data analysis and marketing, having held leadership positions at several prominent companies including WE Communications, Edelman, and Microsoft.
Current Role at Porter Novelli
Philip Olson serves as the Senior Vice President of Data and Analytics at Porter Novelli. He has held this position since 2021, contributing to the company's focus on leveraging data to enhance brand narratives. In this role, he emphasizes the importance of transforming brand stories into targeted messages that resonate with audiences, ensuring personalized engagement.
Previous Experience in Data and Analytics
Prior to his current role, Philip Olson worked at WE Communications as Vice President of Insights and Analytics from 2016 to 2019. He also held a position at Edelman Data & Intelligence (DxI) as Vice President of Data and Intelligence for a brief period in 2021. His experience in these roles has equipped him with a strong foundation in data-driven decision-making and analytics.
Educational Background
Philip Olson studied at the University of Wisconsin-Madison, where he earned a Bachelor of Arts degree in Political Science. He furthered his education at the Wisconsin School of Business, obtaining an MBA. This academic background supports his expertise in data analysis and strategic decision-making.
Career History in Marketing and Analytics
Philip Olson has a diverse career history in marketing and analytics. He worked at Microsoft as an Email Marketing Manager and later as a Marketing Manager. He also served as Sr. Manager of Lifecycle Marketing Analytics at AT&T Mobility and as Sr. Manager of Digital Transformation at Accenture Interactive. His roles have consistently focused on customer acquisition, revenue growth, and retention through effective use of digital channels.
Skills and Expertise
Philip Olson possesses a range of skills in data analysis and marketing technologies. He is proficient in SQL, Power BI, Excel, Netbase, Onalytica, and Affinio. His expertise lies in understanding the underlying motivations behind data, which enables him to design compelling customer experiences for global enterprises. He values collaboration and co-creation as essential elements in achieving successful outcomes in data analysis.