Rocky Probst
About Rocky Probst
Rocky Probst serves as the Vice President of Digital at Porter Novelli, where he has worked since 2021. He has extensive experience in digital marketing and social media, having held various roles at notable companies including Edelman, Huge, and Weber Shandwick.
Current Role at Porter Novelli
Rocky Probst serves as the Vice President of Digital at Porter Novelli, a position he has held since 2021. In this role, he is responsible for leading digital strategy and initiatives within the organization. His work focuses on enhancing the digital presence of clients and leveraging digital channels for effective communication. Probst operates from Washington, District of Columbia, contributing to the agency's efforts in the digital landscape.
Previous Experience in Digital Marketing
Prior to his current role, Rocky Probst accumulated extensive experience in digital marketing and social media management. He worked at Huge as Associate Director of Social Media from 2017 to 2020, where he oversaw social media strategies. He also served as Social Media Marketing Manager at Huge from 2016 to 2020. His earlier experience includes roles at Atlantic 57 and Momentum Worldwide, where he focused on social media and creative strategy.
Educational Background
Rocky Probst studied at Loyola University New Orleans, where he earned a Bachelor of Arts degree in Psychology Pre-Med. His studies spanned from 2005 to 2009, providing him with a foundation in psychological principles and analytical thinking, which he applies in his professional endeavors.
Early Career and Internships
Rocky Probst began his career with various roles that laid the groundwork for his expertise in digital marketing. He worked as a Digital Intern at Weber Shandwick in 2011, gaining initial exposure to the industry. He also held positions such as Customer Service/Social Media Coordinator at Peace Love World, LLC in 2010 and Social Media Manager/Content Creator (Freelance) at GEER in 2016, where he developed skills in content creation and social media engagement.
Work at Edelman
From 2012 to 2015, Rocky Probst worked at Edelman as an Account Executive and Content Planner. In this capacity, he managed client accounts and developed content strategies, contributing to the agency's reputation in public relations and digital marketing. His experience at Edelman further solidified his expertise in client relations and strategic communication.