Rosalba Mackenzie
About Rosalba Mackenzie
Rosalba Mackenzie serves as an Account Manager for Microsoft Latin America, where she supports client strategies during significant global and regional events. With a background in communications and extensive experience in public relations, she focuses on aligning communications efforts with business strategies.
Work at Porter Novelli
Rosalba Mackenzie currently serves as an Account Manager for Microsoft Latin America at Porter Novelli, a position she has held since 2022. In this role, she supports client strategies during significant global and regional events, including press tours and roadshows. Prior to her current position, she worked as a Senior Account Supervisor - Communications Consultant for Microsoft LATAM from 2018 to 2022. Her experience at Porter Novelli includes managing project budgets and overseeing communications programs across various media channels.
Previous Experience at JeffreyGroup
Before joining Porter Novelli, Rosalba Mackenzie worked at JeffreyGroup in various capacities. She served as a Senior Account Executive from 2015 to 2017, where she focused on client communications in Ciudad de México y alrededores. Additionally, she held the position of Account Manager for a brief period in 2017. Her tenure at JeffreyGroup contributed to her expertise in aligning communications with business strategies.
Education and Expertise
Rosalba Mackenzie studied at Universidad Nacional Autónoma de México, where she earned a Licenciatura in Ciencias de la Comunicación. Her studies, which spanned from 2004 to 2008, included coursework in Periodismo and Publicidad. This educational background provides her with a strong foundation in communication strategies, which she applies in her current role at Microsoft LATAM.
Communications Strategy and Media Engagement
In her current role, Rosalba Mackenzie focuses on aligning communications efforts with business strategies for Microsoft Latin America. She engages with PanRegional media by pitching stories and managing press inquiries and interviews. Additionally, she collaborates with remote agency teams to create tailored communications plans for the Latin American market, ensuring that messaging resonates with diverse audiences.