Shani St.John
About Shani St.John
Shani St. John serves as the Senior Vice President of Strategy & Insights at Porter Novelli, where she has worked since 2021. With extensive experience in franchise and B2B marketing, she focuses on purpose communication and analytics to drive creative breakthroughs for major brands.
Work at Porter Novelli
Shani St.John has held multiple roles at Porter Novelli since joining the firm. Currently, she serves as the Senior Vice President of Strategy & Insights, a position she has held since 2021 in Atlanta, Georgia. Prior to this role, she was the Vice President of Strategy & Insights from 2017 to 2021, and before that, she was the Vice President of the Brand and Reputation Practice from 2012 to 2017. Throughout her tenure, she has focused on uncovering human truths that drive creative solutions for major brands.
Education and Expertise
Shani St.John earned her Bachelor of Arts (B.A.) in English Literature from Emory University. Her educational background supports her expertise in franchise marketing and B2B marketing. She specializes in purpose communication and analytics, combining qualitative and quantitative research to address business challenges effectively.
Background in Marketing
Before her time at Porter Novelli, Shani St.John worked at MSLGROUP as the Vice President and Senior Account Director for the Food and Beverage Practice from 2001 to 2012. This experience contributed to her comprehensive understanding of marketing strategies and communication, particularly in the food and beverage sector.
Professional Philosophy
Shani St.John believes in the importance of integrating qualitative and quantitative research with creativity to solve business problems. Her approach emphasizes the value of understanding human insights to inform strategic decisions and drive impactful marketing initiatives.