Tom Harris
About Tom Harris
Tom Harris serves as the Vice President of Content Strategy at Porter Novelli, where he has worked since 2015. He has extensive experience in content development and strategic counsel, having held various roles at notable organizations such as HowStuffWorks and EarthLink.
Current Role at Porter Novelli
Tom Harris serves as the Vice President of Content Strategy at Porter Novelli, a position he has held since 2015. In this role, he is responsible for leading content development initiatives, which include web redesigns, animated videos, interactive infographics, and social media campaigns. His work focuses on providing strategic counsel to high-profile clients, ensuring that content aligns with their objectives and engages their target audiences.
Previous Experience at Porter Novelli
Before his current role, Tom Harris worked at Porter Novelli as a Senior Content Producer from 2013 to 2015. During his tenure, he contributed to various content projects in the Raleigh-Durham-Chapel Hill area, enhancing the agency's content offerings and client services.
Professional Background in Content Strategy
Tom Harris has extensive experience in content strategy, having held significant positions at various organizations. He was the VP of Content and Editor-in-Chief at HowStuffWorks, Inc. from 2003 to 2006, and a Senior Content Strategist at Engauge (US) from 2010 to 2013. His earlier roles include Staff Writer and Head Writer at HowStuffWorks, Inc. from 2000 to 2003, and Senior Product Manager at EarthLink, Inc. from 2006 to 2007.
Education and Academic Background
Tom Harris earned a Bachelor of Arts degree from the University of North Carolina at Chapel Hill, where he studied from 1994 to 1998. His education provided a foundation for his career in content strategy and production, equipping him with essential skills for effective communication and content development.
Client Engagement and Content Strategy Development
In his current role, Tom Harris provides strategic counsel to notable clients, including the CDC, FDIC, Bayer AG, Medtronic, and GSK. He conducts thorough discovery work, which encompasses content audits, competitive analysis, and stakeholder interviews, to formulate comprehensive content strategy recommendations tailored to client needs.