Tskuanda Sierra

Account Executive @ Porter

About Tskuanda Sierra

Tskuanda Sierra is an Account Executive at Porter Novelli in Ciudad de México, México, where she has worked since 2022. With a background in communications, she has held various roles including host and producer at Ibero 90.9 and internal communications strategist at Amazon Mexico.

Work at Porter Novelli

Tskuanda Sierra has been serving as an Account Executive at Porter Novelli since 2022. In this role, she is responsible for managing client accounts and developing communication strategies. Her work is based in Ciudad de México, México, where she has contributed to various projects aimed at enhancing client visibility and engagement.

Previous Experience in Media and Communications

Before joining Porter Novelli, Tskuanda Sierra worked at Ibero 90.9 for seven years, where she held multiple roles including Host, Producer, Public Relations, and Music Selector. This experience allowed her to develop skills in content creation and audience engagement. Additionally, she worked at JeffreyGroup as an Account Assistant for seven months, further expanding her expertise in public relations.

Role at Microsoft

Tskuanda Sierra is part of Microsoft's Employee and Exec Communications team for the Latin America region. In this capacity, she serves as the Lead Editor for Microsoft's weekly newsletter, where she oversees content and ensures effective communication within the organization. Her previous role as an Internal Communications strategist for Amazon Mexico has also contributed to her strong background in corporate communications.

Educational Background

Tskuanda Sierra studied at Universidad Iberoamericana in Ciudad de México, where she earned a Licenciatura in Estudios sobre comunicación y medios. Her studies, completed from 2014 to 2018, provided her with a solid foundation in communication theories and media practices, which she has applied throughout her career.

Experience in Radio and Media Collaboration

Tskuanda Sierra has experience in creating and hosting radio shows, collaborating with niche media and radio stations across Mexico, the UK, Cuba, and Japan. This involvement has enhanced her skills in media production and audience interaction, contributing to her diverse professional portfolio.

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