Yura Choung
About Yura Choung
Yura Choung is an Account Manager specializing in Analytics at Porter Novelli, with a background in public relations and data analysis. She has a strong educational foundation in journalism and extensive experience in various roles at UPS and other organizations.
Work at Porter Novelli
Currently, Yura Choung serves as an Account Manager in Analytics at Porter Novelli, a role she has held since 2021. In this position, she utilizes her expertise in analytics to support client campaigns and strategies. Her work involves analyzing data to derive insights that inform marketing decisions, demonstrating her capability in managing client relationships and delivering results.
Previous Experience at UPS
Yura Choung has extensive experience with UPS, where she held multiple roles from 2015 to 2021. Her positions included Public Relations Senior Assistant, Executive Communications Specialist, Social Media Analytics Supervisor, and Digital Marketing Data Sr. Analyst. In these roles, she developed skills in public relations, digital marketing, and data analysis, contributing to various projects and initiatives within the company.
Education and Expertise
Yura Choung earned a Bachelor of Arts in Journalism with a focus on Public Relations from The University of Georgia, completing her studies in 2014. She furthered her education by obtaining a Master of Arts in Journalism, specializing in Integrated Communications, in 2015. Her academic background provides a solid foundation for her professional skills, which include data visualization, social listening tools, and adherence to AP Style guidelines.
Skills in Communication and Analysis
Yura Choung possesses strong skills in data visualization, utilizing tools such as Google Data Studio and Domo. She is proficient in various social listening tools, including Sprinklr, Talkwalker, and Brandwatch. Additionally, her graphic design skills in Adobe Photoshop, Adobe InDesign, and Adobe Premiere enhance her ability to create compelling visual content. Yura is fluent in Korean and has conversational proficiency in Spanish, allowing her to communicate effectively in diverse environments.
Internship Experience
Yura Choung gained early professional experience through internships, including a Public Relations Intern position at Liz Lapidus Public Relations in 2013 and a Public Relations Account Management Intern role at Erwin Penland in 2014. These internships provided her with foundational skills in public relations and account management, contributing to her development as a marketing and analytics professional.