Yasmine P.
About Yasmine P.
Yasmine P. is an Influencer Marketing and PR Manager at Posh Peanut®, specializing in strategic influencer campaigns in the beauty industry. She holds a Bachelor of Business Administration from Humboldt State University and has extensive experience in managing influencer collaborations and event initiatives.
Work at Posh Peanut
Yasmine P. serves as the Influencer Marketing and PR Manager at Posh Peanut, a position she has held since early 2023. In this role, she focuses on developing and executing strategic influencer campaigns, particularly within the beauty industry. Her responsibilities include managing gifting initiatives and overseeing influencer paid programs to enhance brand visibility. Yasmine's expertise in negotiating contracts and managing collaborations with influencers contributes to the brand's marketing efforts.
Education and Expertise
Yasmine P. earned her Bachelor of Business Administration (B.B.A.) in Marketing from Humboldt State University, where she studied from 2011 to 2015. In addition to her formal education, she has been studying at Lu Ross Academy since 2019, specializing in Aesthetician and Skin Care. This combination of academic background and ongoing education equips her with a comprehensive understanding of marketing strategies and beauty industry trends.
Background in Influencer Marketing
Prior to her current role, Yasmine P. accumulated significant experience in influencer marketing at Seed Beauty. She worked as an Influencer Marketing Specialist from 2019 to 2021, followed by roles as Influencer Relations Coordinator and Influencer Marketing Sr. Coordinator until 2023. Her background includes managing collaborations with influencers and overseeing content creation, which has honed her skills in driving brand awareness and visibility.
Skills and Proficiencies
Yasmine P. possesses strong skills in negotiating contracts and managing collaborations with influencers across various levels. She is proficient in utilizing project management software and CRM tools, which aids in the execution of marketing strategies. Her expertise in overseeing influencer paid programs and content creation further enhances her ability to contribute to brand visibility and marketing objectives.