Paula Marques Hoyer C Mescolin
About Paula Marques Hoyer C Mescolin
Paula Marques Hoyer C Mescolin serves as the Director of Marketing and Communications at PCI, where she leverages over 25 years of experience to enhance brand messaging and audience engagement. She holds a Bachelor of Arts in Fashion/Apparel Design and an MBA in Design Applied Arts, and has held various marketing roles at notable organizations including The Coca-Cola Company and Duty Free Partners.
Current Role at PCI
Paula Marques Hoyer C Mescolin serves as the Director of Marketing and Communications at PCI, a position she has held since 2022. In this role, she focuses on optimizing brand messaging and positioning to foster organic growth in audience engagement. She is responsible for developing narrative-driven marketing campaigns that establish creative standards and deliver data-driven insights that inform the overall marketing strategy.
Professional Experience
Paula has over 25 years of experience in marketing and communications, having worked with several high-profile organizations. Her previous roles include serving as a Bilingual Executive Assistant at The Coca-Cola Company, a Corporate Consultant/Faculty Coach at Senac, and various managerial positions at Duty Free Partners. Notably, she was the US Brand Manager at For Eyes from 2020 to 2022 and held multiple roles at Duty Free Partners, including Global Marketing and VM Manager.
Education and Expertise
Paula studied at East High School in Utah, focusing on Marketing, Photography, and Journalism. She earned a Bachelor of Arts in Fashion/Apparel Design from Universidade Veiga de Almeida from 2001 to 2004. Additionally, she holds a Master of Business Administration (MBA) in Design Applied Arts from Universidade Candido Mendes, which she completed in 2007. Her educational background supports her specialization in creating high-ROI marketing strategies.
Skills and Specializations
Paula is known for her ability to create visually stimulating marketing and merchandising strategies that generate high returns on investment. She is recognized as an agile thinker, highly adaptable to the rapidly evolving marketing landscape. Her strong communication skills enable her to articulate her vision clearly and persuade stakeholders to take action, facilitating a unified set of brand standards across key touchpoints.
Background
Paula's career spans multiple industries and roles, reflecting her versatility in marketing and communications. She has worked in various capacities, from corporate consulting to brand management, and has developed a comprehensive understanding of brand awareness and audience engagement. Her experience in both the United States and Brazil contributes to her global perspective in marketing.