Jeff Hopson
About Jeff Hopson
Jeff Hopson serves as the Vice President of Strategic Sales at Postie, where he has worked since 2022. He has extensive experience in sales management across various industries, with a proven record of exceeding revenue targets and a commitment to fostering team collaboration.
Work at Postie
Jeff Hopson serves as the Vice President of Strategic Sales at Postie, a position he has held since 2022. In this role, he focuses on leveraging innovative and data-driven platforms for digital direct mail, aiming to drive business growth and impact. His leadership is characterized by a consultative approach to sales management, which he has developed across various industry verticals. Hopson's commitment to fostering a collaborative and empowering culture within the organization enhances team performance and engagement.
Previous Experience in Sales Management
Prior to his current role, Jeff Hopson held several significant positions in sales management. He worked at Amazon as Manager of Ad Tech Sales from 2019 to 2022, overseeing sales in consumer electronics, gaming, and home goods. Before that, he served as Vice President of Sales at Sizmek from 2015 to 2019 and as Sales Director from 2011 to 2015. His experience also includes roles at Yellow Pages Group and Québecor Média, where he demonstrated a proven track record of exceeding revenue and client acquisition targets.
Education and Expertise
Jeff Hopson studied at McMaster University, where he earned a Bachelor of Commerce (Honors) degree from 1997 to 2001. He furthered his education at the Schulich School of Business - York University, obtaining an MBA with a focus on Strategy and Marketing from 2005 to 2006. His academic background supports his expertise in sales management and strategic planning, which he has applied throughout his career in various industries.
Background in Change Management
Throughout his career, Jeff Hopson has successfully led teams through over ten mergers and acquisitions between 2011 and 2022, particularly within the AdTech industry. His experience in change management showcases his ability to navigate complex organizational transformations while maintaining team cohesion and performance. This background is complemented by his extensive experience in sales across different sectors.
Career Progression and Early Roles
Jeff Hopson began his career at Ford Motor Company, where he worked on special projects in tax for three months in 2001. He then joined Petro Canada as part of a new graduate rotation, where he worked from 2002 to 2005. His early career experiences laid the foundation for his later roles in sales and management, contributing to his comprehensive understanding of business operations.