Jessica Chiero
About Jessica Chiero
Jessica Chiero is an Account Executive at Postie in Austin, Texas, where she has worked since 2020. She specializes in enhancing direct mail campaigns through marketing automation, machine learning, and data science.
Work at Postie
Jessica Chiero has served as an Account Executive at Postie since 2020. Based in Austin, Texas, she focuses on enhancing direct mail campaigns through the application of marketing automation, machine learning, and data science. Her role involves contributing to the transformation of direct mail into a performance channel that aligns with digital marketing platforms, such as search and social media. This innovative approach aims to improve campaign effectiveness and drive measurable results.
Education and Expertise
Jessica Chiero completed her Bachelor of Science (B.S.) in Recreation, Sport, and Tourism at the University of Illinois Urbana-Champaign from 2006 to 2010. Prior to her university education, she attended Glenbrook North High School from 2002 to 2006. Her academic background supports her expertise in marketing and account management, particularly in leveraging data-driven strategies to optimize marketing efforts.
Professional Background
Before joining Postie, Jessica Chiero accumulated diverse experience in account management and sales roles. She worked at Cardinal Intellectual Property as an Account Manager from 2011 to 2014 and later at Cision as an Account Manager from 2014 to 2015. Additionally, she held positions at Kantar Media, first as a Sales Development Representative from 2015 to 2016 and then as an Account Executive from 2016 to 2020. This extensive background has equipped her with a strong foundation in client relations and marketing strategies.
Career Achievements
Throughout her career, Jessica Chiero has focused on integrating advanced technologies into marketing practices. At Postie, she plays a key role in utilizing machine learning and data science to enhance the effectiveness of direct mail campaigns. Her contributions aim to elevate direct mail to a level of performance that is comparable to established digital marketing channels, reflecting her commitment to innovation in the marketing field.