Samantha Marlowe
About Samantha Marlowe
Samantha Marlowe serves as the Vice President of Strategic Accounts at Postie, where she applies machine learning to improve customer retention and targeting strategies. With a focus on transforming direct mail advertising into a data-driven digital channel, she has been instrumental in helping brands effectively prospect receptive audience segments since 2021.
Work at Postie
Samantha Marlowe serves as the Vice President of Strategic Accounts at Postie, a position she has held since 2021. In this role, she focuses on enhancing customer relationship management (CRM) retention and retargeting strategies through the application of machine learning. Her work involves assisting brands in prospecting by effectively targeting receptive audience segments, which contributes to improved marketing outcomes.
Education and Expertise
Samantha Marlowe possesses expertise in transforming traditional direct mail advertising into a data-driven digital channel. Her knowledge in this area allows her to leverage data analytics and machine learning to optimize marketing strategies. This expertise is crucial for brands looking to modernize their advertising approaches and improve engagement with target audiences.
Background
Samantha Marlowe has a background that combines strategic marketing and technology. Her focus on utilizing machine learning in marketing strategies highlights her commitment to integrating innovative solutions into traditional advertising methods. This background supports her current role at Postie, where she drives initiatives aimed at enhancing brand engagement and customer retention.
Achievements
During her tenure at Postie, Samantha Marlowe has made significant contributions to the company's strategic accounts. Her work in enhancing CRM retention and retargeting strategies has positioned Postie as a leader in data-driven marketing solutions. By focusing on audience segmentation, she has helped brands achieve more effective prospecting results.