Rally Stanoeva
About Rally Stanoeva
Rally Stanoeva is a Senior Product Marketing Manager specializing in Emerging Products at Postscript, where she has significantly contributed to product marketing strategies since 2022. With a background in various marketing roles across multiple companies, she has a strong foundation in product launch and customer profiling.
Current Role at Postscript
Rally Stanoeva serves as the Senior Product Marketing Manager for Emerging Products at Postscript since 2022. In this role, she manages two new product lines, SMS Sales and CashBack. Stanoeva was the first product marketing hire at Postscript, collaborating directly with the Chief Marketing Officer to develop foundational product marketing strategies. She has played a key role in establishing essential marketing frameworks, including Ideal Customer Profiles, Product Launch Tiers, Competitor Intelligence, Sales Enablement, Messaging, and Positioning.
Previous Experience at Rewind
Prior to her current position, Rally Stanoeva worked at Rewind as a Product Marketing Manager from 2018 to 2020. During her tenure, she contributed to various marketing initiatives and strategies. Stanoeva also held the position of Marketing Lead at Rewind from 2017 to 2018, where she further developed her expertise in product marketing.
Career Background in Marketing
Rally Stanoeva has a diverse background in marketing, having worked in various roles across different organizations. She was a Community and Growth Manager at Craft&Crew for five months in 2016. Stanoeva began her career at Solink, where she held multiple positions, including Marketing Coordinator and Marketing Manager, from 2014 to 2017. Her experience spans community management, growth strategies, and marketing coordination.
Educational Background
Rally Stanoeva studied at the Telfer School of Management at the University of Ottawa, where she earned a Bachelor of Commerce (BCom) with a focus on Entrepreneurship/Entrepreneurial Studies. Additionally, she obtained an Integrated Branding Certificate from the Canadian Marketing Association, enhancing her marketing expertise and strategic capabilities.
Achievements in Product Marketing
Stanoeva has made significant contributions to product marketing at Postscript, including the launch of Postscript Pay, the first text-to-pay solution in the market, which generated over 800 waitlist requests within a week. She has actively recruited and mentored team members as the product marketing team expanded, demonstrating her commitment to team development and growth.